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The 3 threads to 3D

Adding realism to the viewing experience is good. Football is the best example.

Adding realism to the viewing experience is good. Football is the best example.

3D, a new feature of Blu Ray format will certainly be a revolution in home entertainment. It has already revolutionised the movie industry. Avatar proved it is no longer a gadget, but an integral part of story–telling and the movie texture. It gave a real boost to 3D. It is estimated that by 2015 almost 40% of TV sets will be 3D. 70% of Europeans are interested in having 3D at home. Similarly, as it was the case with the movie industry, the  3D impact will be holistic and will transform all forms and channels of content delivery – 3D cinema, home 3D, PC-based 3D gaming and 3D mobile phones. More exciting opportunities to exercise your right to entertainment!

However, there are some threads which may limit the scope of 3D and keep it still as something designed ‘for an occasion’. The first is that there might not be expected content to draw people’s attention. Consumers most frequently view wildlife footage and sport events in 3D, but are strongly attached to 2D when it comes to their favorite TV shows. So will it be mainly for hardcore game enthusiasts?

With growing consumer awareness, more information and education provided by retailers is needed. Especially concerning the necessary equipment and background in 3D experience, its impact on the keen young gamers’ eyesight etc. The 3D format is safe for children over 4 years of age, according to doctors, and it’s definitely better for human eye accommodation than traditional 2D.

Last but not least, there is the question of time-consuming conversion from 2D to 3D done by skilled engineers.  This issue needs to be balanced as now many new TVs and BD players have built in circuitry that permits an auto- conversion by simply one press of a button.  It’s also estimated that 55% of the population is unable to see 3D properly, so is there a point in dedicating time and effort for raising already sophisticated standards of good conversion if more than a half of all viewers are not able to spot the difference?

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