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Archive for December, 2010

The 3 threads to 3D

Thursday, December 2nd, 2010

Adding realism to the viewing experience is good. Football is the best example.

Adding realism to the viewing experience is good. Football is the best example.

3D, a new feature of Blu Ray format will certainly be a revolution in home entertainment. It has already revolutionised the movie industry. Avatar proved it is no longer a gadget, but an integral part of story–telling and the movie texture. It gave a real boost to 3D. It is estimated that by 2015 almost 40% of TV sets will be 3D. 70% of Europeans are interested in having 3D at home. Similarly, as it was the case with the movie industry, the  3D impact will be holistic and will transform all forms and channels of content delivery – 3D cinema, home 3D, PC-based 3D gaming and 3D mobile phones. More exciting opportunities to exercise your right to entertainment!

However, there are some threads which may limit the scope of 3D and keep it still as something designed ‘for an occasion’. The first is that there might not be expected content to draw people’s attention. Consumers most frequently view wildlife footage and sport events in 3D, but are strongly attached to 2D when it comes to their favorite TV shows. So will it be mainly for hardcore game enthusiasts?

With growing consumer awareness, more information and education provided by retailers is needed. Especially concerning the necessary equipment and background in 3D experience, its impact on the keen young gamers’ eyesight etc. The 3D format is safe for children over 4 years of age, according to doctors, and it’s definitely better for human eye accommodation than traditional 2D.

Last but not least, there is the question of time-consuming conversion from 2D to 3D done by skilled engineers.  This issue needs to be balanced as now many new TVs and BD players have built in circuitry that permits an auto- conversion by simply one press of a button.  It’s also estimated that 55% of the population is unable to see 3D properly, so is there a point in dedicating time and effort for raising already sophisticated standards of good conversion if more than a half of all viewers are not able to spot the difference?

BD –Live: a bridge to Digital

Thursday, December 2nd, 2010

BD - Live's ability to connect with social networks is essential to its success

Blu Ray disc format is opening doors for a wide range of advanced applications and can be a powerful marketing tool. Whilst the BD player was designed for watching movies, BD – Live can enhance this experience and at the same time integrate its fans communities online.

It’s also a perfect tool for collecting marketing data and who could want more? In order to make an optical disc BD – Live enabled you have to put some software on it. This process is called boot – strapping and later allows you to connect with the server, searching for any software updates.

With this, the path to promote market relevant content becomes widely open. Extra information about cast, crews, various aspects of the movie production and film trailers can be brought to the screen. If you want to extend, if not exceed the experience, you can immerse into an online communication with other viewers. The access to extra movie content can be via electronic sell – though ( EST ) or by video – on – demand ( VOD ) transactions. Attractive, frequently updated and well managed content is the key to keep the fans interested as well as bring in new ones and to integrate them around films or brands through social networks.

From the mass merchandisers perspective, BD – Live looks like a fulfilled dream. It makes the consumers’ response fully measurable and accessible, so it can be aimed at a precisely selected group of clients, providing a cost effective campaign with a high response rate. Every prefernce can be tracked: what is being watched / purchased, for how long and at what frequency. This makes the e – commerce opportunites indefinately rich, especially in branches like entertainment, automotive, software, travel and leisure.

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