Advertising your company, whether because its new or whether because it simply needs a new lease of life, can pose a tricky dilemma: How do you make advertising campaigns interesting for the consumer? Most companies advertise through the internet, newspaper and on television, but very rarely think to advertise through DVDs. However this can be an incredibly effective way to get your business noticed: Everybody knows of the highly successful AOL adverts where a demo-disc and information leaflet on their product are posted through your door!
Far from only advertising demos of software, however, DVD advertising can be a way to talk to your customers about what your company has to offer through a short film advertisement. It is often much cheaper to distribute your film this way rather than on television and it also allows for the advert to be much longer at no extra cost to you!
Many companies are put off DVD advertising because of the thought of having to distribute it, but companies can be hired to do the distribution for you at a relatively low cost, even some of the DVD duplication companies themselves!
There are many pluses to DVD advertising: For a start, customers will be very impressed with a good quality DVD being personally given to them than they would be a television advert. It shows a consideration for the individual and, if the disc is high quality, reflects the best in your business. It is a personal, attractive first impression to give the consumer. However this impression of quality is only heightened by the quality of the DVD itself. It is therefore advisable to use a professional company who will produce your DVD at the highest quality possible.
It is also a good idea to use professional companies as, in many cases, they can offer advice on, if not help in, the process of editing your film to its highest standard. Aside from this, they will also provide a quick and reliable service, giving each disc the necessary quality checks which you yourself may not have the machinery to be able to do.
DVD advertising is an often over-looked form of communication with the public, adding a rare personal touch and providing a good first impression through a high quality disc. It is also often much more financially viable than advertisement on the television, and can also be referred back to by the consumer if they are having trouble making up their minds.