Why is it that your printed colours look different to what you see on your monitor? Everything looks great on the screen but the prints come out subtly different.
The truth is you will never see a perfect match between images on the screen and images on paper, they are simply put, two very different entity’s.
Colour Space, RGB and CMYK
You monitor image is made us from pixels, these are thousands of tiny lights, and each of these lights can produce around 16 million colours, which is more than our eyes can recognise! These lights are know as the RGB (Red, Green, Blue) colour space.
A printed image is made up from dots of ink splashed on a piece of paper. We use 4 ink colours for this, Cyan, Magenta, Yellow and Key black. These 4 make up the CMYK colour space. The first three colours are used to reproduce colour, in a similar way to your monitor, the final ‘Key black’ is needed for practical reasons, but its not so important to this topic.
When light hits an colour ink splash on the paper, only the same colour light is reflected, which is a small part of the light which hits is. In contrast the same dot of colour on screen it a light source itself and much stronger than a reflection. So it should already make sense why printed paper would not be as bright on screen, they exist in a smaller range of brightness!
There’s also another restriction on printed images which is because the reflected light is relatively small they only produce a relatively small range of colours, perhaps a few thousand at the most. This is a big reduction from the 16 million available on your monitor! Now you don’t need to worry about this too much, our computers and printers are very good an handling these difficulties, but you should try to keep in mind the subtle details in images can be lost, for example, dark grey text on a black background that is only just visible on screen, will probably as solid black.
You cannot print light!
The next experiment, take a printed image and hold it next to the computer monitor. Now turn the lights off, which one can you see!
The fact is you cannot print light to a piece of paper. So the bright and florescent Reds, Pinks, Yellows, etc which which have so much energy can only be produced with a light behind them. The moment you convert them to print they will be much duller. There are techniques which might help a little when converting them, but really is no fix for this one. If you are designing artwork for print the ideal solution is to use the CMYK colour space from the beginning. This way there are no surprises at the end.
The reflection of an ink splash on paper is only a close approximation of the intended colour. Even the type of light bulb in the room your in can affect the colours you see! The same is true for the type or paper you are printing on. So imagine if the the papers are different, or one of them is not paper at all, perhaps a plastic CD. Or maybe the printers are made by different companies, or use different printing technology. Variation is the prints will be expected.
Again, this is not something you need to look at fixing yourself, printers and the things they print on are carefully ‘tuned’ so they produce images as accurately as possible.
The Proof is in the pudding
So you’ve carefully designed some art, keeping in mind all the possible variations, but have you done it right?
You could ask us to check, we’re the experts right? Well yes, but even experts can make mistakes but more importantly this is the first time we have seen you art. We have no way of knowing what effect you are trying to achieve, we don’t know if you have a golden Sun tan or an orange glow, we don’t know if the car in the background should be Green or Blue, or if there way supposed to be the outline of a cat in the shadows.
So who is best placed to check this then? Easy, the same person who knows exactly what the artwork should look like…. You!
I know, we’ve gone full circle, but the solution to this problem is a proof print. Proofs are very common in the print industry and will show you exactly how the print comes out. They are not always necessary, especially if your experienced enough to know what you might receive but if this is you first venture into print, and the details for this one need to be perfect then a proof is definitely the way to go.
You can have a free hard copy proof before we print your full run ….just ask for this in the notes when you order and we will print & send you a proof copy to check and approve before we print the full run.
You can read about this here in our artwork section on the website:
Using our State of the Art Richo Pro C7100sx we produce waterproof print in 300 gsm and 170 gsm for outdoor pursuits,outdoor cafes & restaurants, aqua sport and other marine needs, maps, walking & hiking, leaflets & flyers….and the occasional poster for a lost cat!!!
We are proud to say that we have just completed an order for the Royal Society For the Protection of Birds.
We are always on the look out for ways to recycle CD’s & DVD’s because no matter how hard we try we do get discs that are unusable; they sometimes get spoilt in the print process or rejected from the burners if there is an error.
With Christmas on the horizon I saw a great way to make some unique decorations.
Get a polystyrene ball, the kind you can buy in craft shops.
Cut up a CD or DVD irregular or regular shaped pieces, and glue them onto to polystyrene…bit like a disco ball :)…add a ribbon or string for hanging it!
Just a little practical help for you with posting out your CD’s and DVD’s; especially if you might be considering selling via social media or your own website.
Always use a Mailite or Jiffy bubble bag for protection if you have chosen to use Standard or Slimline Jewell case or a Plastic DVD Case. If you don’t they are likely to get broken and it will cost you more to replace the case for your customer.
Card cases obviously don’t break but can bend and of course the disc inside can break …so they still need protection.
Either use a bubble bag or stiff card envelope.
For Royal Mail this takes you into the “Large Letter ” pricing category so dont be tempted to just stick a small stamp on!!! They won’t deliver it if you get it wrong!!
The actual price of the stamp depends on the weight of the contents but when you are sending just 1 unit it will usually be in the first category (up to 100g) or possibly just into the second.
Don’t forget to cost the price of the postage into the price you charge your customer….it all adds up!!
If you care about ecology and the careful and efficient use of our worlds resources you will be interested in reading read this article.
We have always viewed our general efficiency, in all aspects of our work as part of being an eco-friendly and responsible British Company. This includes the responsible choice and use of our own suppliers and supplies, careful budgeting and careful use of power (mainly electricity) and associated machinery. In addition to this we have internal policy regarding the recycling of any waste material.
This article is an informal piece about our most recent thoughts and practices.
From the start we use high quality casing for our Cds,Dvds and Blu-rays with the philosophy that in the long term these will provide the best protection for your discs and although some are plastic, will last a life-time so do not need to be replaced. This is slightly counter culture in what has become a throw away society in many walks of life, but there is common sense in choosing quality which will last; and despite this we still remain one of the cheapest, if not the cheapest for all of our products. There is a great deal of inferior quality, cheap packaging out there that is never use for any of our customers.
Over the 12 years that we have been in the duplication business we have noticed a large shift in the casing that our customers choose for their orders. From the days where nearly all CD’s were packed in a plastic standard jewel case and all DVDs packed in a Amaray plastic DVD cases, we now find that a much larger percentage of customers choose the more eco-friendly options of card wallets/digi-paks.
The card/paper we stock for all our printed parts is FSC Certified and sustainable. We feel this is a better option than recycled paper as research shows that due to the high volumes of bleach used to whiten the paper this is not as environmentally friendly…..which is not good. Responsible sourced and properly managed paper is a green industry, encouraging the growth of trees in the worlds forests. www.fsc-uk.org
In addition our, experience and the feedback our customers give us tells us that paper based products are less susceptible to damage in transit and less costly to courier, deliver and store compared to plastic cases.
Customer choice is highly important to us however and whilst there is a demand for the plastic standard jewell and standard DVD case and we continue to provide these on our web-site.
A large part of our recycling programme is to reuse all the incoming boxes and packaging to supply our out-going parcels.
Protecting orders is our top priority so this comes first however where possible we re-cycle all cardboard, jiffy/mailite bags and packaging, always removing any personal information on them first.
Good House-keeping in the production room means less waste, however on every order we do produce 1 or 2 over-runs of discs. This enables us to keep a control copy here of every order. We have researched widely the re-cycling of CD’s, DVD’s and Blu-Rays and have yet to find a highly sustainable channel for these.
We do however supply unburned discs to artists and students of design free of charge for sculpture or artistc projects.
There are also an increasing number of designers who use discs as the raw materials for projects like garden mosaics, lamps, dishes, picture frames, flower pots, mirrors, coasters and even a disco ball!! See www.zerowasteweek.co.uk for DIY ideas on how to recycle discs.
Another great use for discs is as bird scarers on allotments, they catch the sun if hung and will deter without harming birds who would eat delicate crops.
We minimise the use of paper by having an efficient invoice emailing and chasing system; although we will always send hard copy invoices if requested. We shred all paper that we can and this is re-used for animal bedding and then composted.
In short we view ourselves as a very eco-friendly company and we constantly update and re-visit our processes to see where we can improve and evolve in a productive and conscientious way.
Gained knowledge and know-how is the key here to keeping an efficient and eco-friendly approach in balance for our industry.
Getting started releasing my own music was a learning curve. Not only did I have to write all the music (which was fun!), but I had to look at everything that a record label traditionally does, and take figure out how to implement it myself. One aspect was figuring out how to ship a CD. I looked over the different options and figured out a solution that works for me.
I’ll give you a quick overview of those options and why I chose the method that I did.
Options for shipping a CD
There are three options available to you:
Third party fulfilment
I’ll quickly outline what these different options are:
Drop shipping is when a third party company creates and ships a product on a per order basis. For example, let’s say Fred buys your record. Your drop shipping company will print a record just for Fred, and ship it to him.
Drop Shipping Pros
You have to do almost nothing
Everything is automated
Low upfront costs
Drop Shipping Cons
Per unit cost is expensive, so you make less profit per sale
This is when you take care of every aspect of order fulfilment yourself. Your turn your office / bedroom / house into a warehouse to store and ship your records / merchandise. If you choose to do self-fulfilment, then you need to consider:
Online purchasing system / storefront
So as you can see, there is already a lot for you to consider.
Online purchasing system
How are your users going to buy your CD online? You could use third party solutions such as Bandcamp or Shopify; or you could use a solution which integrates with your own website, such as Woo Commerce. Both have advantages and disadvantages depending on your situation and what you want to achieve. I’ll write an article in the future about these options. I’ve tried Woo Commerce and Shopify myself, and personally, I prefer Shopify.
You need to find a company that will physically create a CD for you. When it comes to CDs, you have two options:
Duplication is for small jobs (usually up to 1000 copies). This is the same process as you would use to ‘burn’ a CD on your home computer, on a more industrial scale. Duplication also has a fast turn around time.
Replication is for bigger jobs (500 units upwards) and while it has a higher setup cost than duplication, at higher volume it is cheaper. Replication involves creating a glass ‘master’ disc and then physically stamping blank CD. It takes longer than duplication.Please see our sister company www.replicationcentre.co.uk for more information on this.
The best company I have found in the UK for duplication is The Duplication Centre. They usually ship my order within a couple of days and they give things a once over to make sure the order is ok. They also keep your order on file, making it really fast and easy to get a second printing done. If you sign up to their mailing list, they usually send out some special offers for free extra units every few months.
If you are in the UK, they are highly recommended and you can check them out here. Check them for yourselves – their policy or approach may have changed since writing this article.
How are you going to post your CD? You need some sort of packaging. You want to balance having something low cost, with having something that can protect your product – if your CD turns up smashed, scratched or damaged; even if it isn’t your fault, your fans will be pissed off.
The best packaging solution I found are card wallets from lil packaging. They are durable, protect from light impact, scratches and drops. They also ‘expand’, so you can put a thin card wallet promo CD in, and have a slim package; or you can put a full size jewel case in there and the card wallet will ‘expand’ a bit. Check out the photos.
Here are some photos of what the CD mailers look like (got a big box of 150 I think it was, to hit the price break and get a cheaper per unit price):
There are a few options for this. For most people getting started, taking a bag of packaged CDs down to the local post office is probably the best solution. Get yourself a sharpie and write the addresses on the front of your card wallets by hand. You will want to check postage rates so you don’t get any nasty surprises and set up your shipping on your website / online store appropriately.
A great way to check the weight of your item is to grab a cheap set of digital weight scales that are accurate to roughly 2g (and if you use imperial will switch to ounces). Then you can accurately measure the weight of your CD / merch and make sure you don’t get any surprises at the Post Office.
As you might have noticed, one aspect of self fulfilment is that, when compared to drop shipping, there are upfront costs to handle. Rather than having a CD made per order, you now have to buy 20-100 units at a time and the packaging to go with them… and your sharpie. So you start to need a bit of capital. However, you will find that your profit margin is much, much higher per unit, than drop shopping.
You should be able to get the CDs created and packaging for less than £3 per unit, so if you are selling your CD for £10-£15, that is a profit per unit of £7-£12.
Self fulfilment pros
More profit per unit – this is a LOT cheaper than drop shipping, so for a given product price, you will make much more money
You can customise the user experience more
Better control over data
Self fulfilment cons
Your house turns into a warehouse
You have to do more planning, to source your products and packaging.
You have to pay a lot more upfront
Self fulfilment conclusion
While it is a bit more work, this is probably the best way for most musicians getting started to go. The work involved is not really that much at all, and you make more money per sale.
Third party fulfilment
Third party fulfilment involves setting up your own supply chain. This is similar to taking self fulfilment, and taking it to the next level, turning it into a miniature business. You take your manufacturer and you connect them to a shipping company, or, you take self fulfilment and you pay someone to run it for you. Paying someone to run your self sfulfilment is pretty simple so I’ll give you a quick overview of third party fulfilment using an external company.
Orders come through from your website and are automatically sent to your shipping company. The manufacture(s) ship directly to your shipping company, who put your items into warehousing. Shipping company takes incoming website orders, takes the appropriate items from the warehouse and boxes them up (this is referred to as “pick and pack”) and ships to the consumer. They sometimes have in house packaging solutions, so you don’t have to worry about that either.
A third party fulfilment will typically charge you a warehousing fee and a ‘pick and pack’ fee.
Third party fulfilment pros
If you have the order volume, you can scale to huge levels
You still keep a high profit margin per item
Automated, so you have very little to do. Shipping 10,000 units per month with this method will be less work than shipping 100 units a month with self fulfilment.
Postage is cheaper. The shipping company gets preferential shipping rates that are much cheaper than you can get at a Post Office, due to the volume they do.
Third party fulfilment cons
You have to be highly organised with stock management
You have a lot of costs to organise and figure out
You have to organise two companies to work together
You have to integrate your order platform with the shipping company
You need to be shipping a high volume of products to make this worthwhile
I would have thought for most independent musicians (if you have a record label, all this is taken care of for you), starting with a self fulfilment model and then ‘graduating’ to a third party fulfilment model will work best for you. I’m still in the self fulfilment phase.
This is a quick round up of the companies I’ve used that offer a great service with a great price (that are UK based):
These guys offer solutions for all your packaging problems, not just CDs! They do boxes for shipping your merch, boxes for books, boxes for this and that. They got you covered. A vital company for any band (or individual, small business) shipping their own products. Check them out
Whether you want card wallet CDs, digipaks, jewel case CDs, these guys have you covered. Their website looks a little bit old school… but it works. You can get a fully customised quote in minutes. Price per unit decreases with order volume which is nice. Check them out