Just a little practical help for you with posting out your CD’s and DVD’s; especially if you might be considering selling via social media or your own website.
Always use a Mailite or Jiffy bubble bag for protection if you have chosen to use Standard or Slimline Jewell case or a Plastic DVD Case. If you don’t they are likely to get broken and it will cost you more to replace the case for your customer.
Card cases obviously don’t break but can bend and of course the disc inside can break …so they still need protection.
Either use a bubble bag or stiff card envelope.
For Royal Mail this takes you into the “Large Letter ” pricing category so dont be tempted to just stick a small stamp on!!! They won’t deliver it if you get it wrong!!
The actual price of the stamp depends on the weight of the contents but when you are sending just 1 unit it will usually be in the first category (up to 100g) or possibly just into the second.
Don’t forget to cost the price of the postage into the price you charge your customer….it all adds up!!
Whilst posting on Social Media I reflected on the huge diverstity of customers we have at Duplication Centre.
Its fantastic that we can work with so many interesting customers:
Instructional DVD’s for a whole host of topics: Fishing,Pilates, Back Pain Cure, Painting, Guitar tuition…. to name but a few.
CDs for School, CDs for both Solo Artists and Bands, Gospel Music, Prayer Casts, Self Help CDs, Mediation CD’s, Blank DVD’s for Photographers & Videographers,Theatre Prodcutions,University Graduation Ceremonies, Buskers, Fund raising/charity CDs.
Each project has its own special interest and purpose and makes our work both interesting and fulfilling.
Call us if you need help or advice with your project or get an instant quotation online:
The sharpest customers we deal with no longer rely on any one way to make money from their music.
Remember that the fresh way to approach making money is to have a mix of content available for your fans:
Via Your Website
Via Social Media
After Gigs
These will include digital downloads, merchandising and of course the opportunity to buy CD’s and DVD’s in hard copy….and if you’re doing this you have all bases covered.
Another tip is to make yourself available after gigs to sign your CD’s…providing a memory that people love to keep!
Check out our instant price calculator to get a quote for your CD’s/DVD’s & BluRay’s to sell at your gigs.
It’s easy to buy a Barcode from us, just email una@duplicationcentre.co.uk requesting a Barcode and she will send you a PayPal payment link for £25 plus vat.
You can then add the Barcode to the artwork you prepare for us when we run your CD, DVD or Blu Ray job for you.
If you are selling in shops and online you will need a barcode. Remember too that if you sell via Amazon you also will need to have us Cellowrap your job, as it’s an Amazon requirement.
The Barcode is the unique number that when scanned will identify your product. You need a barcode for each of the individual products you have. Remember that the pricing information related to the barcode is set by each individual retailer. The Barcode simply identifies the product itself.
BARCODE
*Unique 12/13-digit code assigned to your product – guaranteed if you buy from us.
*Scanned in shop or online checkout by your retailer for stock management and sales data information.
*World Wide use
Barcodes are easy to insert into your artwork, (we provide them to you in a variety of different formats) and come with a certificate of authentication.
Alternatively, we can easily add the Barcode you have purchased from us to your artwork for you, just let us know when you order.
Don’t be fooled and get a Free Barcode…there are lots of fake ones out there!
There is a great deal of information and research published about the health benefits of listening to and also of performing music.
Here at duplication centre we love to work with customers who are publishing as a solo artist or group/band and creating a hard copy CD,DVD or Blu-Ray to share with family, friends and fans.
Commit your work to CD for others to hear or just for your own enjoyment and pleasure.
Don’t forget to copyright your original music to ensure you receive any credits for use of your work.
You can find out about doing this on the PRS For Music website.
Getting started releasing my own music was a learning curve. Not only did I have to write all the music (which was fun!), but I had to look at everything that a record label traditionally does, and take figure out how to implement it myself. One aspect was figuring out how to ship a CD. I looked over the different options and figured out a solution that works for me.
I’ll give you a quick overview of those options and why I chose the method that I did.
Options for shipping a CD
There are three options available to you:
Drop shipping
Third party fulfilment
Self-fulfilment
I’ll quickly outline what these different options are:
Drop shipping
Drop shipping is when a third party company creates and ships a product on a per order basis. For example, let’s say Fred buys your record. Your drop shipping company will print a record just for Fred, and ship it to him.
Drop Shipping Pros
You have to do almost nothing
Everything is automated
Low upfront costs
Drop Shipping Cons
Per unit cost is expensive, so you make less profit per sale
Duplication Centre addition: Our sister company can offer this service, please visit www.thedigitalpublishingcenter.com for more information.
Self fulfilment
This is when you take care of every aspect of order fulfilment yourself. Your turn your office / bedroom / house into a warehouse to store and ship your records / merchandise. If you choose to do self-fulfilment, then you need to consider:
Online purchasing system / storefront
Product manufacture
Packaging
Posting
Upfront costs
So as you can see, there is already a lot for you to consider.
Online purchasing system
How are your users going to buy your CD online? You could use third party solutions such as Bandcamp or Shopify; or you could use a solution which integrates with your own website, such as Woo Commerce. Both have advantages and disadvantages depending on your situation and what you want to achieve. I’ll write an article in the future about these options. I’ve tried Woo Commerce and Shopify myself, and personally, I prefer Shopify.
Product manufacture
You need to find a company that will physically create a CD for you. When it comes to CDs, you have two options:
Duplication
Replication
Duplication is for small jobs (usually up to 1000 copies). This is the same process as you would use to ‘burn’ a CD on your home computer, on a more industrial scale. Duplication also has a fast turn around time.
Replication is for bigger jobs (500 units upwards) and while it has a higher setup cost than duplication, at higher volume it is cheaper. Replication involves creating a glass ‘master’ disc and then physically stamping blank CD. It takes longer than duplication.Please see our sister company www.replicationcentre.co.uk for more information on this.
The best company I have found in the UK for duplication is The Duplication Centre. They usually ship my order within a couple of days and they give things a once over to make sure the order is ok. They also keep your order on file, making it really fast and easy to get a second printing done. If you sign up to their mailing list, they usually send out some special offers for free extra units every few months.
If you are in the UK, they are highly recommended and you can check them out here. Check them for yourselves – their policy or approach may have changed since writing this article.
Packaging
How are you going to post your CD? You need some sort of packaging. You want to balance having something low cost, with having something that can protect your product – if your CD turns up smashed, scratched or damaged; even if it isn’t your fault, your fans will be pissed off.
The best packaging solution I found are card wallets from lil packaging. They are durable, protect from light impact, scratches and drops. They also ‘expand’, so you can put a thin card wallet promo CD in, and have a slim package; or you can put a full size jewel case in there and the card wallet will ‘expand’ a bit. Check out the photos.
Finally, they are pretty cheap per unit, and the price per unit crashes with scale. Check out low cost durable packaging for your CD here. Price per unit is anywhere from 30p/unit to <1p/unit depending on the quantity purchased.
Here are some photos of what the CD mailers look like (got a big box of 150 I think it was, to hit the price break and get a cheaper per unit price):
My box of CD card wallets looks like this
Inside view of box of card wallets. I tore a corner in the side to make them easy to get to, when stuff is stacked on top of this box
A bunch of CD wallets spread out
Front view of card wallet (address goes here)
Rear view of card wallet
CD wallet stays nice and slim when using card wallet promo CDs
Wallet expands to fit full size jewel case CD
Posting
There are a few options for this. For most people getting started, taking a bag of packaged CDs down to the local post office is probably the best solution. Get yourself a sharpie and write the addresses on the front of your card wallets by hand. You will want to check postage rates so you don’t get any nasty surprises and set up your shipping on your website / online store appropriately.
A great way to check the weight of your item is to grab a cheap set of digital weight scales that are accurate to roughly 2g (and if you use imperial will switch to ounces). Then you can accurately measure the weight of your CD / merch and make sure you don’t get any surprises at the Post Office.
Upfront costs
As you might have noticed, one aspect of self fulfilment is that, when compared to drop shipping, there are upfront costs to handle. Rather than having a CD made per order, you now have to buy 20-100 units at a time and the packaging to go with them… and your sharpie. So you start to need a bit of capital. However, you will find that your profit margin is much, much higher per unit, than drop shopping.
You should be able to get the CDs created and packaging for less than £3 per unit, so if you are selling your CD for £10-£15, that is a profit per unit of £7-£12.
Self fulfilment pros
More profit per unit – this is a LOT cheaper than drop shipping, so for a given product price, you will make much more money
You can customise the user experience more
Better control over data
Self fulfilment cons
Your house turns into a warehouse
You have to do more planning, to source your products and packaging.
You have to pay a lot more upfront
Self fulfilment conclusion
While it is a bit more work, this is probably the best way for most musicians getting started to go. The work involved is not really that much at all, and you make more money per sale.
Third party fulfilment
Third party fulfilment involves setting up your own supply chain. This is similar to taking self fulfilment, and taking it to the next level, turning it into a miniature business. You take your manufacturer and you connect them to a shipping company, or, you take self fulfilment and you pay someone to run it for you. Paying someone to run your self sfulfilment is pretty simple so I’ll give you a quick overview of third party fulfilment using an external company.
Orders come through from your website and are automatically sent to your shipping company. The manufacture(s) ship directly to your shipping company, who put your items into warehousing. Shipping company takes incoming website orders, takes the appropriate items from the warehouse and boxes them up (this is referred to as “pick and pack”) and ships to the consumer. They sometimes have in house packaging solutions, so you don’t have to worry about that either.
A third party fulfilment will typically charge you a warehousing fee and a ‘pick and pack’ fee.
Third party fulfilment pros
If you have the order volume, you can scale to huge levels
You still keep a high profit margin per item
Automated, so you have very little to do. Shipping 10,000 units per month with this method will be less work than shipping 100 units a month with self fulfilment.
Postage is cheaper. The shipping company gets preferential shipping rates that are much cheaper than you can get at a Post Office, due to the volume they do.
Third party fulfilment cons
You have to be highly organised with stock management
You have a lot of costs to organise and figure out
You have to organise two companies to work together
You have to integrate your order platform with the shipping company
You need to be shipping a high volume of products to make this worthwhile
Conclusion
I would have thought for most independent musicians (if you have a record label, all this is taken care of for you), starting with a self fulfilment model and then ‘graduating’ to a third party fulfilment model will work best for you. I’m still in the self fulfilment phase.
Recommended Companies
This is a quick round up of the companies I’ve used that offer a great service with a great price (that are UK based):
lil packaging
These guys offer solutions for all your packaging problems, not just CDs! They do boxes for shipping your merch, boxes for books, boxes for this and that. They got you covered. A vital company for any band (or individual, small business) shipping their own products. Check them out
Duplication Centre
Whether you want card wallet CDs, digipaks, jewel case CDs, these guys have you covered. Their website looks a little bit old school… but it works. You can get a fully customised quote in minutes. Price per unit decreases with order volume which is nice. Check them out
Even in this age of digital streaming the CD still has value in the music industry.
Listeners, especially those of the younger generation understandably turn to streaming services like Spotify and Apple Music.
The outlook for the humble CD from some perspectives in the music industry may look a little dreary but the reality for many bands and music artists is that they aren’t seeing a slow down in CD sales at all.
Artists still want to offer something tangible to offer their fans.
Time and time again we hear from bands that the Merchandise table is an increasing and valuable source of revenue.
It is true, music lovers always want to buy something to take home with them, whether it be a CD or a T Shirt…they are affordable, and a link to the music they love.
Again the recent resurgence in Vinyl is testament to this, and artists who stock both CD and Vinyl on their Merchandise table have seen that while the vinyl did well, the CD’s sold out quicker; particularly older catalogues. An understandable outcome as Cd’s are easier to produce and cheaper to buy, also more profitable to sell than Vinyl….they also sound objectively better!
It would also appear from recent research that certain genres of music are more CD bias in their demand than others: these being, Indie, Jazz,Gospel,Classical ,Children’s and Seasonal (like Christmas Music).
All this points towards the music industry having room for all mediums of technology,Vinyl,CD and Digital .
Our consumer driven society dictates that we have right to demand that music is made available to us in every way that it can be. While there will always be many digital only albums almost all commercial releases continue to be available on CD also.
The CD’s resilience has been aided on a practical level by the process of Duplication which involves the burning of audio directly into ready made discs.
Duplication of runs of as little of 50 units enable the artist to go directly online and within hours upload audio and art and have the final product within days. Many also opt to have the product shipped directly to gigs as they travel, giving the ability to bump stock if needed and avoiding carrying weighty product with them.
The CD is still going strong!
Want more facts and figures, take a look here: www.fastcompany.com (the cd business isn’t dying)
