With society’s growing occupation with ‘going green’, people are starting to ask what the bulk DVD duplication industry can do to help the cause. Thus the half-thickness ‘green’ DVD, or ‘EcoDisc’, was invented.
Just like a normal disc, this DVD can store audio, visual and text information on it, yet unlike the standard disc it comes at only half the thickness (0.6mm instead of 1.2mm), using less resources in its creation and saving on plastic, emissions and thus allowing the bulk DVD duplication industry to help the environment. This effect is created because a normal disc is two separate halves glued together, while the EcoDisc has only one half, no glue and special clamps and rings to assist the disc player in clamping it properly. The absence of the adhesive used in normal discs is another environmental plus, as the glue gives off toxic fumes.
But do these EcoDiscs actually work?
So far, the bulk DVD duplication centers manufacturing these discs have been keeping quiet about which discs exactly are EcoDiscs so it is quite hard to tell, but several magazines have given away EcoDiscs as free gifts and some consumers had issues getting them to work in ordinary disc players. The half-thickness can seriously compromise the disc player and a disc can become stuck in a player which does not have an ejecting disc-drawer (like the ones you normally find in cars or in mac computers).
Aside from this, the much of the bulk DVD duplication industry is up in arms: They claim these discs are a serious compromise of DVD standards and licensees have been notified that manufacturing sub-standard discs will cause them to have their licenses taken away.
So while the verdict is still out on half-thickness DVDs, the evidence is not looking promising for them! While I agree that going green is all for the good, we need to make sure that the products created in this cause should be fully tested and work very well in all circumstances before they are put out onto the market!
Green half-thickness DVDs – as good as they say?
July 30th, 2010Lightscribe Technology – is it as good as all the hype is making out?
May 6th, 2010Some years ago, Hewlett Packard became increasingly frustrated with its own home-CD-printing software: It was a hassle to print out and stick labels on CDs and it was very easy to get it wrong! So their developers began to come up with a new plan; why not use a laser to etch the CD label onto the disc instead?
The technology to achieve this was developed, dubbed Lightscribe Technology, and software and etching devices were unleashed onto the market. Lightscribe has been a massive success so far, allowing consumers to produce professional-looking CD labels at home by etching labels onto discs rather than printing and sticking.
But how does this new technology work? Allow me to explain; First, there is the Lightscibe drive, a disc-drive which etches your CD label design onto your CD. To use one of these drives, you must have compatible media (Lightscribe-printable CDs are very clearly labelled and available on the internet with a quick search-engine check) and the appropriate software installed to your computer. Hook the Lightscribe drive up to your computer and away you go!
The drive itself works by using the same kind of laser that burns CDs to engrave an etched image of your CD label onto the front of your disc. However, it has a ‘control feature zone’ which not only allows it to take in the full dimensions of your disc, but also means that every time you insert the disc, it begins printing in the same place again. this means you can print multiple times on the same disc, adding a title or extra image if you wish. It is no problem if you forget something: You can always just insert it later on!
While this breakthrough is a marvelous development, it does come with some drawbacks; it takes a very long time to etch a CD label onto even one disc – up to thirty minutes, dependent on how complex your design is! – while printing and sticking usually takes between three and five. Also, while thermal and inkjet printing allow for variants in colour, Lightscribe is simply monotone.
However the quality of the CD label is guaranteed to be superb and the etching effect does look incredibly professional: Much more so than a CD marker pen!
And bear in mind that this is very new technology: Developers have a lot of time to work on improving the current model and fixing the problems that have occurred in it. And, as always, the more we as consumers invest in a product, the further the product will develop over time!n
Water-Resistant Disc Printing
May 6th, 2010Once you get involved in CD label printing you begin to realise that most users favour the inkjet printed labels for their vibrant colours and the fact that they print directly onto the disc. However it does not take long to discover the frustrations of printing inkjet labels and then smudging them! Be it a sweaty finger picking one up carelessly or a spot of rain as you pull the disc out of your pocket to hand it to a colleague, one of the reasons thermal printing has been so much more popular than inkjet is that it simply does not smudge!
BUT developers have come up with new water-resistant discs which can be printed on, left to dry, and do not smudge under any watery-duress. The technology had been dubbed WaterShield and was created by Taiyo Yuden, the inventor of recordable discs.
The discs work by having a specialised printing surface which makes the ink dry very quickly on CD labels and locks it in place, stopping it from smearing and smudging. There are two kinds of water-resistant disc currently on the market, the aforementioned WaterGuard by Taiyo Yuden and Primera and the AquaGuard brand also sold by Primera. Both Primera brands are sold under the label ‘Tuffcoat’.
But which type works better? And what is the cost effect of buying these specialised discs?
To begin with the pricing; it is possible now to get reasonably good quality discs for inkjet printers at about 30p each without shopping around too much. WaterShield and Aquaguard discs come out at about 5-10p more however they can be used in an ordinary inkjet printer so no extra cost is inflicted there!
To determine which brand works better, each one has its own pros and cons. Both work excellently well at not smudging: A damp thumb does not effect them, nor a running tap on cold or hot. It is not until you boil them that you notice any difference at all (and frankly anyone boiling their CDs is probably not that interested in playing them again!) Once boiled, both discs exhibit some almost irrelevant bleeding. The WaterShield discs, which have a glossy finish to them once printed, begin to turn slightly blue when boiled, but I feel the extreme drawback is made up for by the professional-looking finish of the gloss CD label. The AquaGuard remains matt but also does not turn a hint of blue when boiled.
So, it appears that developers have solved the problem of inkjet CD label printing: No more smudges for a little extra cost!
How to get your music published – a guide for unsigned bands and DIY musicians!
April 4th, 2010In today’s harsh music industry, it can be really difficult to get your voice heard among the rest and get your music published. But there are ways to do it without having been signed or having an agent. In this article, I hope to explore the various ways this is possible and help you to get your sound on the market and being played!
Firstly, of course, there are the basics of the internet. Having a website can greatly increase your fanbase as friends share the link with each other and word of your music spreads through cyber-space. If you are a bit of a whizz, you can create your own website, or hire someone to do it for you if you have the spare cash. If you lack both money and know-how, you could always use a website-creator, like blog website WordPress, which can put in the basics of the site for you and allow you enter in the information you want and upload photos and music.
Aside from having your own website, also abuse the growing rash of social networking sites. Myspace music pages are an invaluable way of getting your music out there. You could also start up a Facebook Fan Page or even a Twitter account to gather your followers! And don’t forget to post music videos on YouTube as this is a great way to get lots of new fans and links!
But how about how to get your music onto the market? Well, believe it or not there are lots of relatively easy ways to do this! Firstly, Amazon is a fantastic site for selling your own wares. Simply go to their website, find the ‘Sell your stuff’ link and, for a comparatively small fee for what you will make selling your CDs on here, you can sell as many CDs as you want! I would advise, however, if you are selling on an official website like Amazon it will probably be worth your while to get a UPC barcode for your product as then you can sell worldwide and also will be able to branch out into more mainstream retail very easily.
Other websites, such as the America-based CD Baby are online distributors of music, sending out products to companies such as iTunes, Amazon and Rhapsody. They do keep a small percentage of whatever you make, but it is a small price to pay for all the services they offer, including business cards, free web hosting, disc duplication and weekly pay to you! Though they are an American website, because they work with online sales and companies which make shipments world-wide, it is still alright for a UK based band to use them. However, if you want to keep things in the UK, you could use a UK based independent music distribution company such as TuneCore. Again, for both of these, you will need a UPC barcode.
But remember that in today’s digital world, people are starting to listen to music online, too. Websites such as LastFM are becoming increasingly popular and they make it really easy for you to upload your own music! Spotify, too, the famous downloadable program, encourages artists to work with them and upload their music for download. Although these organisations do not provide much profit at all, they are invaluable methods of getting your music heard by thousands upon thousands of listeners. This, in itself, will help to increase your sales.
Last but not least, remember to keep playing, keep writing and keep on recording because the more you put yourself out there, the more listeners and fans will come back to you! Good luck getting your music selling and I hope this article has helped!
UPC Barcodes – What Are They and Why Do You Need One?
April 4th, 2010In this day and age it can sometimes seem like a not altogether straight-forward thing to get your music or film on the market. One of the most overlooked issues is that of UPC barcodes. You need to have one to begin selling your product and in this article I hope to help explain what they are, why you need one and how to get one.
To begin, a UPC (universal product code) is a unique, 12-digit code (provided by the GS1, usually at the same time as you purchase the barcode) which is assigned to your product. Commonly known as barcodes, they are scanned in shops so that the retailers can access the price and information on the product. The way they work, once you have purchased them, is that you put the barcode onto your product and send it off to a retailer/distributor. They will then ask you questions about you and your product and enter it in their system under the UPC barcode you have provided. Thus, when your product is scanned at the register, it looks up that information and your sale is recorded. In order for them to work properly, you need one UPC barcode for each product: For example, you would need one barcode for a DVD recording of a concert, but another one for the CD album recorded at the same concert. In these instances, as with all discs, the barcodes would be placed on the CD or DVD cases.
It should be noted that UPC barcodes work well if you are planning on selling your product world-wide. However, if you are going to exclusively sell your product outside of the USA and Canada, you may want to use an EAN barcode. It is pretty much the same as a UPC barcode except that they have a 13-digit code, not a 12-digit one. UPC barcode readers can only read UPC barcodes, however EAN barcode readers can read both UPC and EAN barcodes. It is your choice, but given that UPC barcodes can be read pretty much universally, I would be inclined to go with them as there is little difference in price between the two.
The reason barcodes are important for selling your product is because it makes it very easy for retailers to sell them on. Most retailers, such as Amazon, will not accept a product unless it has a barcode because their retail systems work based on the barcodes themselves.
You should also be aware that if you are selling a CD or DVD, it is important to get a barcode – whether UPC or EAN – which is registered with SoundScan, or register your product with SoundScan separately. SoundScan is the company which records music and film sales and compiles the music and film charts so it important to get your CD registered with them otherwise it will not be included in the charts or the music and film sales records.
Barcodes can be quite pricey, but there are ways to make them cheaper and they are not difficult to buy. The best way to purchase one is though an agency. Companies such as Simply Barcodes are reliable agencies which will give you a unique barcode for a not unreasonable price. It is not necessary that the company from which you are purchasing your barcode is based in the country where you will sell your product, however this may have some effect on how fast they can complete your order. Most companies will give discounts to registered charities and bulk orders, so if you need more than one barcode it will be to your benefit to purchase them all at once. Many of the companies will process your order within a matter of hours, emailing you the barcode as soon as possible. Some of them also print labels of the barcodes and send them to you so that you don’t have to do it for yourself.
I would caution, however, against companies offering you free barcodes and ridiculous discounts: It is very easy to fake a barcode on the spot and if you end up with a fake barcode it is very likely that it may already be being used by another product. This is a waste of your time, a waste of your retailers time, and ultimately can lead to much confusion and you losing a lot of money. Try an find some customer references which legitimise the company, or a certificate from a certified crediting body. It is also important to make sure that your barcode does not have a ‘sell by’ date, that it is a permanent number designated to your product. Also, try to get a deal on your barcode whereby you do not have to renew it or pay annual fees: A one off fee is the most cost effective way to get your barcode!
I hope this article has been informative and helped you on your way to getting your barcode and selling your product!
How to Use Duplication Centre’s Artwork Creator
April 4th, 2010It can be very difficult to get a CD design which is right for your product: But, thankfully, with Duplication Centre’s new online Artwork Creator, you can design and make your own CD design! And, to help you even further on the way to getting the design you want, here are some helpful tips on how to use it…
To begin with, let us examine the basic screen. At the top, from left to right, are the options for a ‘New Design’, to ‘Load Design’, ‘Save Design’ or ‘Upload Image’ from your computer. Below is the ‘Clip Art Gallery’ at the top of which is a drop-down list allowing you to select which category of clip art you which to have displayed. Beside this is the ‘Text Tool’ and to the right of this is the colour chart which can be used to select the background colour. At the bottom of the screen is the ‘Workspace’ in which you create your image.
It is here that the first step in design occurs: Here you pick which aspect of the CD you are designing. You are given the choice to design a 4-page booklet for the insert, the CD/DVD body, a plain card for the insert, the inlay for a Jewel case, a DVD book or DVD wrap. Each option gives you a different space to design in, specifically measured to the design requirements of a CD: The CD body is the actual size of a CD body, the 4-page booklet, the correct dimensions for a 4-page booklet insert. These options are selected by pressing the option tabs at the top of the ‘Workspace’.
Within the workspace, different coloured lines mean different things: A red line indicates the edge of your product, though to allow for cutting errors, your image should go at least to the edge of the page. The light green lines indicate the space in which it safe to put important information. Between the red and green lines will be on your CD, but, again, due to cutting errors, it is not a wise plan to put important information so close to an edge which could potentially be cut off. Dark green lines indicate where the pages will fold.
It is also important to know that at the top of the ‘Workspace’, beneath the aspect option tabs, are two tabs. One says ‘Workspace’, the other, ‘Preview’. By selecting the preview tab, a new window opens with a full preview of your work. To get back to the main screen from the preview, simply close the new open window.
Once you have selected the part of the CD which you wish to design, it is time to select your background colour. Go to the right hand side of the page and find the background colour selector. You can either select one of the colours displayed or click the ‘More Colours’ button to open a new internal window which will allow you to select a colour from a chart. To get rid of it again, simply re-click the ‘More Colours’ button which will now say ‘Hide’. If you have a colour you know that you want already, simply click the ‘Enter Own Colour’ button and insert the hex code before clicking ‘Accept’.
After you have decided on your background colour, it is time to put an image onto your work. To do this you can either use one of the existing images by single-clicking on it in the ‘Artwork Gallery’ (middle, left-hand side of the screen) or upload your own. To do this, click the ‘Upload Image’ button at the very top of the screen. Then, select from your files and folders the image you wish to insert, before clicking ‘Select’. The image will then be uploaded into the workspace.
Once you have an image in the workspace, you can drag it around until it is in the correct position. You can also alter its size by bringing the mouse to the edge of the image until it turns into an arrow. Click and drag until the image is the size you want it. You can make it smaller or larger by doing this!
By inserting an image, you have made a new ‘Layer’. Each image has its own layer. To view the layers, look to the bar at the bottom right side of the screen, alongside the workspace. Drag and drop the layers higher or lower in the list to bring them forward or back. Aside from this, you can edit the brightness and opacity levels from here by selecting the layer then dragging the slider up or down on the corresponding scale in the layers toolbar. Rotation can be adjusted here, too, allowing you to twist and spin your image as much as you want.
The final thing in the design process is to insert the words you want. You could just have a title or you may want to print some lyrics inside your booklet. Whichever way, turn now to the ‘Text Tool’ which is situated near the top of the screen in between the ‘Clip Art Gallery’ and the ‘Background Colour’ selector. First, roll your mouse over the ‘Font’ button (Top left hand corner of the ‘Text Tool’) to decide which font you like. As your cursor scrolls over the font, a preview of it is temporarily shown in the Artwork Creator. Once you see a font you like, simply click on it to select it. Next, choose the size by selecting it from the drop-down list beside the ‘Font’ button. To select the justification, simply click either the right-hand orientation or the centralise buttons (top left corner of the group of icon-buttons in the top right corner of the ‘Text Tool’). Similarly, the button with the double-ended arrow going from side to side orients the text horizontally, as normal. The button with double-ended arrow going from top to bottom orients it vertically and the arrow going in a circle makes the text go in a circle. ‘Bold’, ‘Italics’ and ‘Underline buttons are directly beneath the orientation buttons and the final button in that group, which is a ‘T’ with a coloured block beside it, allows you to select the colour of the text you want. To add the text, simply click ‘Add Text’ and then drag the text to where you want it once it has appeared in the workspace. If you wish to edit the text once it has been inserted, simply double click it then edit the options in the ‘Text Tool’ space.
Lastly, to save your design, simply click the ‘Save Design’ button at the top of the screen. Click ‘Ok’ is a screen pops up, and the image you have created should save on your desktop in and ‘Artwork Creator’ folder. To load a previous design, click the ‘Load Design’ button (left of ‘Save Design’ button) then select the folder in which you previously stored the design you made. Then select the only version of the design which is not greyed out (file type ‘.prj’).
And if it all goes horribly wrong, just click the ‘New Design’ button in the top left corner of the screen which will give you a fresh canvas!
I hope this guide helps you to fill your design needs easily and effectively!
How To Get Your CD Artwork Designed
April 4th, 2010Getting the right look for your CD can be a real challenge. You want your product to look good and yet still appeal to the right consumer-group. There are several different roads you can take to get your artwork designed, and by covering them in this articles, I hope to help you make up your mind which one is most suited to your needs.
Perhaps the highest quality design will come from hiring a professional designer to do the job for you. It’s their livelihood so they’re sure to know what they are doing and will probably have much better software at their disposal to do it with than you will. The design they come out with will be exactly what you ask for and they can work to a certain time-scale. However, hiring a professional is perhaps not the most cost-effective way to get your CD artwork designed as they do charge for the hours they work on your design. However, if you do want one it can save you a lot of your own time and they are not difficult to find: Simply search in the ‘Yellow Pages’ or on an internet search engine.
The next option is to use an online or downloadable artwork creator. My favourite is the Artwork Creator designed by Duplication Centre. It’s very easy to use but still offers you many options for editing your image, without having to spend a lot of time learning how to use new software. Of course, if you have a program such as ‘Photoshop’ you could always use that.
Though it can be very time consuming to design your CD artwork yourself, if you do decide to take this route, you then have the question of where to get the images you use in your artwork from. You can take the photos yourself but be warned that unless photography is a hobby of yours, it can be difficult to get high-quality results. So you could get them professionally taken, but remember that this costs a lot of money. If you want a cost effective, fast way to acquire photos without having to take them yourself, you can always set up an iStockphoto account. iStockphoto is a website designed to let you browse through literally thousands of photographs and buy them to use on your products royalty free.
I hope that these ideas help you to decide how best to design your CD artwork to the high quality you would expect and in the time frame you need!
Tips to choosing a good CD/DVD duplication company
March 1st, 2010In today’s world, we are constantly offered a choice of products: From the 27 different kinds of jam in the supermarket to the thousands of cars on the market. And it is no less true that there are many CD and DVD duplication companies to choose from. So, how can you choose one that is right for you?
Well, to begin with, make sure you know what your needs are: Do you need duplication or replication? Do you need CDs or DVDs? How many discs will you require? Do you want artwork? What kind of casing and packaging do you want? All these are very important things to take into consideration alongside how high you want the quality to be and whether or not you are willing to compromise on this to get a lower price. It is important to know exactly what you want before you look at which companies to use.
Next, do the obvious: Shop around. Make sure you are getting the best price for your needs! Companies are constantly giving promotions and keeping their prices competitive so that you can get the best deal possible. Within this it is also important to only look at companies which will offer you what you need: It will save you a lot of time and effort if you stick to the guidelines you initially set yourself.
Once you have found a price you are happy with, it generally a good idea to request for a sample of the company’s previous work to ensure that you are content with the product they are going to be offering you: Is the quality to price ratio fair?
It is also a good idea to discuss deadlines and shipping with someone at the company, to make sure they can deliver your discs when and where you need them.
If you are happy with this, then you have basically found your duplication or replication company, and all that remains for you is to place your order and wait for the discs to start arriving!
How important is it to have a good quality disc?
March 1st, 2010It is all very well distributing a demo CD for your band or a DVD advertisement for your company, but if it isn’t high quality it was not get played, will not get looked at, or may not work at all! It is therefore very important that you ensure you get a high quality disc when you duplicate or replicate.
The shallow truth of the world is that first impressions are very important and you nearly always see a CD or DVD before playing or watching it. It is therefore highly important that your disc makes a positive first impression on the consumer: It should have an attractive cover and, if possible, on-body disc printing, so that the person receiving it is inclined to find out more about the disc and thus about the services you are offering! However, it is also good to make sure that the cover and printing on the disc are of high quality: It does not do to have poorly printed images lining your product as it will then look half-hearted and messy – not the impression you want to be giving off!
Aside from this, you want to make sure that disc itself is of a high quality. If the each disc you distribute is not properly checked for glitches, scratches or general levels of low-quality, it may not even work when the consumer tries to play it. This reflects very poorly upon the person or company who is distributing it and could put the consumer off entirely.
It is quite difficult to achieve this level of quality at home: The equipment to do it is very expensive and it is also very time consuming. It is therefore generally advisable to get a duplication or replication company to do it for you, as they will produce a high quality product which will give a good first impression and be pretty much guaranteed to play well. Aside from getting a better finish, you will also save yourself time, attract more customers and not have to spend lots of money on machinery – all this saving you a lot of money in the long run!
So, as you can see, DVD and CD quality is very important to, not only creating a good impression, but also for simply getting the disc itself to work. It even saves you time that you can spend doing something else!
CD Mastering
March 1st, 2010CD mastering is the process of taking a song or audio file, editing out the bad bits and increasing the quality of the good bits! It is generally done by professional editors as it is a very complicated and technically advanced process involving editing each individual layer of the song. Mastering a CD can make a good song into a great one, giving you a final master CD that is ready to be sent off for duplication!
Generally, CD mastering takes place in three main stages:
Assembly Editing – This is the stage at which the layers of the track are aligned with one another. The technician will place proper spacing between the cuts and ensure that the song plays through with perfect timing. The places where you tend to get most noises, pops and clicks, the beginning and end of each cut, are generally faded so that the flaws cannot be heard, and any other unintentional sounds are also removed. The different layers can also be cross-faded, to create a marvelous disc ready for printing.
Sweetening – In this stage, the layers of the track are enhanced with special effects. You can apply echo, reverb, and many other effects to the song to make it sound just that bit better. This improving of sound, making the song sound more perfect than perhaps it really was, is known as ‘sweetening’. Many famous pop artists have been criticised for the degree to which the ‘sweeten’ their songs until their voices don’t actually sound like their real voices, but generally technicians only sweeten to a sensible level.
Output – Depending here on whether you are duplicating or replicating, this final process involves two different things. If duplicating, the technician produces a final CD-ROM copy of the disc which can then be played on a normal CD player. However, if replicating, a glass master disc must be created, which can be used on the replication machines almost as a stencil for further copies. The final mastered version of the song if usually ‘auditioned’ for the client to ensure they approve of the sound created.
Because of the high levels of technical knowledge involved in mastering a CD, it is generally advisable to get a professional company to do it for you. However, many disc duplication companies provide mastering as a part of their service, so you can master and duplicate all at the same time!